Page 34 - 10x GOOD_Issue 3_V4
P. 34
port as a medium has the potential to lead
positive change in society, and as a pioneering
cricket franchise known for its commitment
to social causes, Rajasthan Royals have joined
Shands with The Great People’s Forest of the
Eastern Himalayas in a major partnership which will
see the inaugural IPL winners backing one of the most
significant conservation efforts in the history of South
Asia in order to #ManifestTheChange. The association
means this is one of the most innovative partnerships
between a world-leading sporting franchise and a major
environmental initiative ever undertaken.
The Great People’s Forest is a ground-breaking
initiative from Conservation International and the
Balipara Foundation of Assam, India which seeks to
raise US$1billion, plant 1 billion trees, and restore and
protect 1 million hectares of forest across the Eastern
Himalayas from the mountains to the mangroves,
upon which 1 billion people rely. This ground-breaking
partnership will see the team help support and promote
the efforts of The Great People’s Forest partners and
communities across the North East of India, Bangladesh,
Nepal, and Bhutan who are working to protect and
restore forests for the benefit of local livelihoods and
the planet. The team’s huge international profile will
further help efforts to place this connected ecosystem,
which is home to one billion people and one twelfth
of the world’s biodiversity, on the global agenda as an
urgent conservation priority.
BATTING FOR Sport as a medium is fundamental to the economy,
society and the environment, and with the vision of
‘transforming society through cricket’, the Royals have
a susTainable Rajasthan Royals partners with been committed to fostering a positive change in
the country by batting for women-led climate equity
and action through their social equity arm - the Royal
Rajasthan Foundation. With India’s vision of One
Tomorrow The Great People’s Forest of the Earth, One Goal, One Family, and keeping in mind the
ability of sport to positively impact the local, national
Eastern Himalayas to impact 1
and global value chain, the franchise aims to continue
batting for the adoption of sustainable measures to
billion people in South Asia by
raising US$1 billion, planting bring their manifestation of a cleaner, greener and eco-
friendly environment to life using sports as a medium by
1 billion trees, and protecting participating in this initiative.
1 million hectares of Eastern The Rajasthan Royals have pledged vital financial
Himalayan forests support for this ground-breaking effort, announced
today as part of India’s G20 Presidency in New Delhi.
As The Great People’s Forest’s founding Outreach
34 35