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Nurturing
India’s Future
true potential and for that we must begin with the
elimination of hunger and lack of nutrition.”
AAF through its flagship social impact project Nand
Ghar, a collaborative project between Vedanta and The campaign, designed and executed by McCANN
Erickson (India), in its initial phase, strives to spread
the Government of India is contributing to eliminating awareness among citizens to end hunger and
hunger and malnutrition across the country malnutrition and provide equal opportunities to our this year’s Poshan Maah theme of ‘Suposhit Bharat,
future generation for a better tomorrow. With this Sakshar Bharat, Sashakt Bharat’, Nand Ghar has become
launch, Anil Agarwal Foundation has also revealed its a true personification of its vision to support health,
new logo, inspired by a growing sapling symbolizing education, and empowerment along with addressing
nil Agarwal Foundation (AAF), the AAF’s philosophy that there is potential in everyone nutritional needs of all beneficiaries.
philanthropic arm of Vedanta Limited that should be recognized and nurtured to flower to its
recently launched a campaign, to address maturity. Nutrition forms one of the core focus areas of the
the pressing issues of hunger and Nand Ghar initiative. Considering that poor nutrition
Amalnutrition. Commencing in the month Sharing his thoughts on the campaign, Prasoon hampers growth among children, having long-lasting
of September, also observed as the National Nutrition Joshi, CEO & CCO at McCann Worldgroup India and consequences on learning and productivity, the project
Month or ‘Poshan Maah’, the campaign with the tagline Chairman, Asia Pacific said, “When campaigns are born supports this crucial need. Nutrition is also central to
‘Agar Bachpan Se Puchha Khaana Khaya Toh Desh Ka out of true-life experiences, they are authentic and the achievement of Sustainable Development Goal 2
Kal Banaya’ propagates the need to end child hunger strike a genuine chord with people. This is one such of Zero Hunger. Nand Ghars have been successful in
and malnutrition, to nurture the untapped potential campaign which genuinely reflects a felt truth and a reducing malnourishment among preschool children and
amongst the less privileged. The campaign represents true connect. It also tries to shake one out of inertia and include almost 20% lesser children in Severely Acute
the Foundation’s dedication to build a better future move society towards positive action.” Malnourished (SAM) & Moderately Acute Malnourished
for children and youth in India by ensuring proper (MAM) categories as compared to the national average.
nourishment required for growth and development. AAF through its flagship social impact project Nand
Ghar, a collaborative project between Vedanta and Nand Ghars have consistently demonstrated the ability
Commenting on the campaign launch, Ms. Priya the Government of India is contributing to eliminating to transform the lives of communities at the grassroots.
Agarwal Hebbar, Director, Vedanta Limited and future generations a fair chance to realize their dreams hunger and malnutrition across the country. It aims to Earlier this year, AAF launched a nutrition initiative
Chairperson, Hindustan Zinc Ltd., said, “Stemming from and take India to even greater heights. It’s our inherent develop and modernise over 29,000 Anganwadis across for pre-school children to provide multi-millet nutri
my father’s personal journey and experiences of hunger belief that there is potential in every child that needs to the country. It has already developed 5,500 Anganwadis bars across Anganwadis including Nand Ghars. These
in his childhood, and his vision of ensuring food security be nurtured, not just for their sake but for our country’s into Nand Ghars so far and is impacting the community, bars, rich in protein, fiber, and antioxidants have not
for each child, the launch of this campaign marks the future. Through Project Nand Ghar, we are positively especially children and women at the grassroots only improved the daily nutrient intake of children,
beginning of a movement that will involve and engage impacting children enrolled in our centers yet there’s through holistic development opportunities. Aligned but also boosted cognitive development, and reduced
every citizen of India so that together we can give our a lot that needs to be done to help them realize their with the Government of India’s POSHAN Abhiyaan and absenteeism in Anganwadis.
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