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or electric vehicles, we reduce CO decisions and also optimize business 3. more than just increasing sales
2
emissions and contribute to cleaner processes in the direction of figures - instead, new KPIs are
Sustainability Everyone can make a contribution, Transformative power of employee involvement in strategic
air.
sustainability.
needed, such as the degree of
developments, the percentage of
sustainability
whether by buying sustainable
paternity leave, the diversity of
and Digitization products, avoiding unnecessary Sustainability can bring about a Prof. Dr. Anabel Ternès, a leading figure in
teams, etc.
plastic or saving energy. But
multitude of positive changes in
companies - long-term success
the influence of companies and
sustainability and digitization, is recognized as
governments is even greater: they
acting in a way that is suitable for
must do their part to achieve the and profit while thinking and “Superwoman” by Forbes. She is the Executive Director
of the SRH-Institute for Sustainability Management,
Paris climate targets - and other
grandchildren as part of a whole-
a professor for communication management, and a
- the double sustainability goals. They must system approach. renowned futurologist, keynote speaker, author, and
founder of sustainable startups. As the managing
ensure that the products and
partner of GetYourWings, she oversees the learning
space for future shapers and is known for the online
transformation services they provide are sustainable Companies like Patagonia have been learning game CodeAndSafeThePlanet.
demonstrating for years that social,
and reduce their environmental
impact. They also need to invest in
environmental and economic issues
renewable energy and take action to can successfully go hand in hand:
stop climate change. The company has set itself the goal
of creating a sustainable value chain,
ustainability has become and economic dimensions. A Digitization as a is committed to combating the
increasingly important sustainable economy ensures a fair transformation tool waste of resources and to using
The sustainability in recent years, and for distribution of resources and creates Digitization has become an natural and sustainable materials.
good reason. It’s not just jobs that are sustainable in the long important transformation tool in
transformation Sabout protecting our term. A sustainable society ensures recent years. It enables companies Sustainability requires
is fundamentally environment, but also about shaping that people live together fairly and to optimize processes, reduce entrepreneurial rethinking

changing our a better future for all of us. While promotes education and health. costs and increase productivity. It Even digitization could not be
also makes it possible to develop
digitalization has simplified and
implemented in companies at
economy and improved our lives in many ways, it True sustainability can only business models and open up the push of a button. So anyone
be achieved by changing
society. The has also had a negative impact on consumption habits. markets. who thinks that sustainability
the environment. Sustainability, on
can be “bought in” is mistaken.
impact is even the other hand, aims to minimize An important step on the way to a It’s not a matter of either or - Sustainability requires, among
these impacts while improving
other things
digitization or sustainability. We can
sustainable society is to change our
greater than with people’s quality of life. consumption habits. We need to only shape our future in a way that
digitization, writes Climate change is the biggest realize that everything we buy has is worth living by thinking both areas 1. more than thinking
together. A higher-faster-further just
in terms of one-
an impact on the environment. By
Prof. Dr. Anabel challenge facing society today. Due buying products that have a long for the sake of progress has had its year cycles, such as
Ternès. The double to the increasing use of fossil fuels lifespan, are made from sustainable day. the P&L - instead,
toward 3, 5 and
materials and can be easily recycled,
and the resulting global warming, we
transformation will face the threat of extreme weather we help reduce our impact on Digitization needs sustainability 10-year plans
only succeed if we events, rising sea levels, and loss the environment. Companies as a regulator and sense-giver. 2. more than training
of biodiversity. Sustainability
On the other hand, sustainability
need to design their products and
think sustainability offers a solution here by relying services so that the better choice benefits from digitization. Only in only for those
and digitization on renewable energy, reducing for consumers is always the more this way can processes, content and employees who are
workflows be shared quickly and
sustainable choice.
perceived as high
CO emissions and halting climate
2
together. change. widely. It is the only way that large potentials - instead,
Another important aspect is amounts of data can be collected, high-quality training
But sustainability is not just about changing our mobility. By switching analyzed and used. Only in this for everyone
the environment; it also has social to public transportation, bicycles way can companies make the best

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