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Rural





 Revolution










 HDFC Bank

 Parivartan, the                            lives in over a million households   how to make handicraft from water

 bank’s flagship CSR                        across the country.                hyacinth, a weed that is abundant in
 programme, has                             Amidst the wide range of           more than half of the 400 villages in
                                                                               Thoothukudi district.
 transformed more                           interventions the Bank is

 than 9.8 crore lives                       undertaking, it is notable to see   They were trained in correct ways
                                                                               of harvesting, grading, drying, and
                                            the sustainable change in the lives
 in over a million                          of people through the livelihood   storing the water hyacinth stems.
 households across                          interventions. Following are three   They were also introduced to four
                                                                               types of weaving for making baskets
                                            such initiatives undertaken by the
 the country                                Bank that are innovative, sustainable   and flat products. Sewing machine
                                            and scalable.                      were given to add value to the
                                            1. Water Hyacinth Handicraft       products. The training included
 harulata, aged 35,   humanity, is the key to the long-  project               stitching removable lining in fabric
 works as a farm   term success of the 2030 SDG   2. Local Economic Activation Project   for laundry baskets and handbags.
 labourer in Thoothukudi   goals. However, attaining SDG goals   (LEAP)        Wooden handles and woven multi-
 district in Tamil Nadu.   without a robust rural development   3. Three-Tier Vertical Livelihood   coloured straps were specially
 CHer husband works in   program focused on bringing rural   Structure Model   designed to match the products.
 the city as a security guard, and she   women to the centre stage will be   From Weeds to Wealth:   The training advanced to dyeing
 raises their two children at home.   challenging.   Water Hyacinth Handicraft   the stem, welding and braising the
 It is incredibly hard to make ends         Project                            metal armature, designing pleated
 meet because of limited economic   This is where HDFC Bank                    techniques, and tufted products.
 opportunities available in her village.   Parivartan, the bank’s flagship CSR   In January 2022, the Water Hyacinth   The women were also trained in
 Her situation is common for 48%   programme, works towards the   Handicraft project was Launched   segregation, drying, and storage of
 women living in 664,369 Indian   socio-economic development of the   Education, Skill Development &   for 60 women beneficiaries. They   the stem in white gunny bags for
 villages. Almost 75% of such rural   society by sustainably empowering   Livelihood Enhancement, Healthcare   were given specialized craft tool   several days.
 women are agricultural workers.   communities. It focuses on six areas:   & Hygiene, and Financial Literacy. It   kits to use during their training and
 India, home to one-sixth of all   Environment, Rural Development,   has transformed more than 9.8 crore   beyond. The project taught them   These products were also exhibited


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