Page 22 - 10X GOOD Issue 17 October
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incurrence of a cost or a resource or a charitable/   been promoting self-employment and entrepreneurship
                                                                                                                                 philanthropic act of social benefit. It is an opportunity   among underprivileged women. The program has
                                                                                                                                 to bring in social innovation and change. This belief   benefitted over 1000 underprivileged girls and women
                                                                                                                                 is articulated in Amway’s vision of helping people   in the states of UP, Bihar, Delhi, Himachal Pradesh, and
                                                                                                                                 live better lives. When it comes to commitment to    Chennai.
                                                                                                                                 corporate citizenship, Amway India makes a serious
                                                                                                                                 and concentrated effort to reach out and help people   Amway India as part of its “Power of 5” program has
                                                                                                                                 improve their lives.                                 been working to fight childhood malnutrition and
                                                                                                                                                                                      benefitted over 500,000 people including over 1,00,000
                                                                                                                                 Amway India supports a comprehensive CSR             children across the country.  We have also recently
                                                                                                                                 programme covering a gamut of initiatives including a   expanded the program to Lucknow.
                                                                                                                                 water conservation project to improve the groundwater
                                                                                                                                 level in 7 villages in the Dindigul district located   Amway has also taken various initiatives to support the
                                                                                                                                 around the manufacturing plant. Amway supports a     cause of the visually impaired. Amway also supports
                                                                                                                                 village health program targeted at 32 villages in the   underprivileged children in education, health and
                                                                                                                                 Dindigul district, to provide quality healthcare to the   hygiene under a project titled ‘Sunrise’.
                                                                                                                                 underprivileged.                                     Amway India has been conferred with the ‘Golden
                                                                                                                                                                                      Peacock CSR Award’.
                                                                                                                                 Amway India set up 5 telemedicine centres in the
                                                                                                                                 Dindigul district to ensure consistent healthcare    Amway India was recently awarded the CSR Health
                                                                                                                                 support to the villagers. This program has eliminated   Impact Award for its invaluable contribution towards
                                                                                                                                 distance barriers and improved access to medical     promoting nutrition. Amway India has won the CSR
                                                                                                                                 services in distant rural communities. The centre aims   Times Award four years in a row since 2018, towards
                                                                                                                                 at providing free medical treatment to over 35,000   eradicating malnutrition, water & soil conservation, the
                                                                                                                                 patients in a year.                                  welfare of differently abled individuals, and now the
          also organized awareness initiatives under the theme                                                                                                                        empowerment of underprivileged women.
          “Feed with Kindness – Preparation and Distribution                                                                     Amway India as part of its Livelihood Skills program, has
          of Nutritious Food” in association with its Power of 5
          program partner ChildFund India across its program
          locations in Mumbai, Kolkata and Lucknow, as well as
          its Village Health Program partner, S R Trust (Meenakshi
          Mission Hospital & Research Center) in Dindigul district,
          promoting the importance of nutrition and community
          support.

          Amway has a long-standing association with the
          Akshaya Patra Foundation to promote the importance
          of nutrition. This includes sponsoring mid-day meals
          for 1,600 students and conducting nutrition education
          sessions for underprivileged children in 2022. In 2021,
          as part of its COVID relief efforts, Amway—supported
          by its distributors and employees—distributed
          thousands of nutrition kits across Gurugram, Thane,
          Panvel, Chennai, and Bhubaneswar, reaching over
          10,000 individuals affected by the pandemic.

          About Amway India CSR initiatives
          Amway India’s CSR initiatives are based on the belief
          that social responsibility is much more than the


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