Page 23 - 10X GOOD Issue 17 October
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incurrence of a cost or a resource or a charitable/   been promoting self-employment and entrepreneurship
          philanthropic act of social benefit. It is an opportunity   among underprivileged women. The program has
          to bring in social innovation and change. This belief   benefitted over 1000 underprivileged girls and women
          is articulated in Amway’s vision of helping people   in the states of UP, Bihar, Delhi, Himachal Pradesh, and
          live better lives. When it comes to commitment to    Chennai.
          corporate citizenship, Amway India makes a serious
          and concentrated effort to reach out and help people   Amway India as part of its “Power of 5” program has
          improve their lives.                                 been working to fight childhood malnutrition and
                                                               benefitted over 500,000 people including over 1,00,000
          Amway India supports a comprehensive CSR             children across the country.  We have also recently
          programme covering a gamut of initiatives including a   expanded the program to Lucknow.
          water conservation project to improve the groundwater
          level in 7 villages in the Dindigul district located   Amway has also taken various initiatives to support the
          around the manufacturing plant. Amway supports a     cause of the visually impaired. Amway also supports
          village health program targeted at 32 villages in the   underprivileged children in education, health and
          Dindigul district, to provide quality healthcare to the   hygiene under a project titled ‘Sunrise’.
          underprivileged.                                     Amway India has been conferred with the ‘Golden
                                                               Peacock CSR Award’.
          Amway India set up 5 telemedicine centres in the
          Dindigul district to ensure consistent healthcare    Amway India was recently awarded the CSR Health
          support to the villagers. This program has eliminated   Impact Award for its invaluable contribution towards
          distance barriers and improved access to medical     promoting nutrition. Amway India has won the CSR
          services in distant rural communities. The centre aims   Times Award four years in a row since 2018, towards
          at providing free medical treatment to over 35,000   eradicating malnutrition, water & soil conservation, the
          patients in a year.                                  welfare of differently abled individuals, and now the
 also organized awareness initiatives under the theme          empowerment of underprivileged women.
 “Feed with Kindness – Preparation and Distribution   Amway India as part of its Livelihood Skills program, has
 of Nutritious Food” in association with its Power of 5
 program partner ChildFund India across its program
 locations in Mumbai, Kolkata and Lucknow, as well as
 its Village Health Program partner, S R Trust (Meenakshi
 Mission Hospital & Research Center) in Dindigul district,
 promoting the importance of nutrition and community
 support.

 Amway has a long-standing association with the
 Akshaya Patra Foundation to promote the importance
 of nutrition. This includes sponsoring mid-day meals
 for 1,600 students and conducting nutrition education
 sessions for underprivileged children in 2022. In 2021,
 as part of its COVID relief efforts, Amway—supported
 by its distributors and employees—distributed
 thousands of nutrition kits across Gurugram, Thane,
 Panvel, Chennai, and Bhubaneswar, reaching over
 10,000 individuals affected by the pandemic.

 About Amway India CSR initiatives
 Amway India’s CSR initiatives are based on the belief
 that social responsibility is much more than the


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